WA:IT is a symbiosis of two cultures – Japanese and Italian, an embodiment of a duality of a beauty, where the perception might differ, but the appreciation and importance are the same. From the Italian side, beauty is about life and warmth.
WA:IT reveals the beauty in a body of soul-soothing fragrance and skincare products that reveal one’s true inner beauty on the outside, by uniting and balancing the inner and the outer being, like Japanese ‘wa’, and by stimulating the sensory perceptions by breathing ‘it’ in.
100% plant origin ingredients.
Formulation excludes the components that can be harmful to the environment, free from synthetics, gmo, toxins, parabens, petro-chemicals, sulphates, artificial fragrances
The choice of the suppliers of raw materials has been executed through a fair trade approach, in order to guarantee both – environmental and socio-economic sustainability.